If Meta has applied Health & Wellness restrictions to your account due to your association with health-related content or products, here’s everything you need to know:


How this affects tracking and attribution

The first thing to understand is that when using ClickMagick, your tracking will not be affected.

ClickMagick will continue to track every click and every conversion exactly as it happened, giving you the accurate stats, data and reports you need to make smart decisions about your ads.

The only thing affected by this is the type of data that ClickMagick can send back to Meta’s Conversions API.


Effect on Meta Standard Events

If restrictions have been placed on your account, Meta will no longer track or optimize for one or more “bottom of funnel” events e.g. add to cart or purchase. This is because Meta considers the purchase of certain health-related products to be “Health & Wellness data” in itself.

To be clear:

Meta will not accept data for any restricted events via their Conversions API – from ClickMagick or any other app.

So your first step is to review the specific restrictions in your account to see which standard events are affected. If you’re really unlucky, due to what you sell, you may find that Meta has restricted all of your standard events.


Optimizing Ads after restrictions

Once you know which events are restricted, you’ll simply need to focus on using any other unrestricted events for ad optimization instead e.g. a request for more information (not related to a specific health condition).

And if Meta has restricted all your standard events, you can switch to Custom Events.

The good news is that ClickMagick makes this easy.

While most competitors only track basic events like checkouts and purchases – which in most cases you’ll no longer be able to use for optimization – ClickMagick lets you track literally any event you can think of.

It could be a request for more info, a survey completion, even just reaching a certain page on your site. Anything.

You can then send this custom first-party conversion data back to Meta’s Conversions API for ad optimization, keeping your campaigns running smoothly and compliantly.

Article 1050 Last updated: 10/22/2025 6:03:38 AM
https://www.clickmagick.com/kb/?article=1050