Facebook Pixel Tracking versus ClickMagick
Is the Facebook Pixel actually sabotaging your ads and killing your ROI?
Patrick KellyClickMagick Founder
January 28, 2024Created on
7 minutesEst. read time
Hi, I’m Patrick — the founder of ClickMagick.
If you're currently relying on the Facebook Pixel to track your ads, and you're relying on the resulting stats you see in your Facebook Ads account to optimize your ads, this could be the most profitable page you'll read all year.
You see, the Facebook Pixel on your pages is actually corrupted with bad data ...
... and plugging ClickMagick into your business will instantly improve your ad tracking, ad optimization, and ROAS.
Let’s compare the Facebook Pixel vs. ClickMagick and see how the Facebook Pixel is actually sabotaging your ads ...Patrick Kelly, Founder
Facebook's 7-Day Attribution WindowClickMagick tracks visitors “forever” so all your sales are tracked. This is non-negotiable.
Depending on your business, it could be weeks or even months before customers fully engage or make a purchase.
That’s why ClickMagick tracks your visitors “forever,” so even if you have a longer sales cycle all sales are tracked properly.
With ClickMagick, even if someone buys 6 months after clicking your Facebook ad, we’ll still track that sale all the way back to the original ad they clicked — and their entire journey inbetween.
But Facebook Ads now uses just a 7-day attribution window for clicks. And this means that any conversions or sales more than 7 days after someone clicks your ad won’t be tracked by Facebook at all.
This alone means the stats you see in your Facebook Ads account can never be accurate, but that’s just the start ...
Facebook’s Weak Mobile TrackingOnly ClickMagick can accurately track individual iOS users.
When iOS 14.5 came out in September of 2021, it turned the online advertising industry upside down.
ClickMagick was unaffected, but major ad networks like Facebook Ads can no longer track iOS users who opt out of tracking.
iOS users could make up 50% or more of the people clicking your ads — and 96% of them are opting out of iOS tracking ...
... so this renders your stats you see in Facebook Ads almost useless.
But that’s not all, there are more problems with the Facebook Tracking Pixel ...
Facebook’s “Greedy” AttributionClickMagick’s multi-touch attribution reveals what’s really working — top, middle and bottom of funnel.
Imagine someone clicks your Facebook ad right now but quickly bounces ...
Then, some time over the next week, something else catches their attention and they ultimately buy something from you.
Maybe it’s your Google Ad, one of your YouTube videos, or something you posted on TikTok ...
At this point the Facebook ad they clicked a week ago — and have probably completely forgotten — may have contributed absolutely nothing to generating the conversion, yet the Facebook Pixel will still take full credit for the sale.
Facebook is desperate to show results — so you keep giving them your money — even if those results are not very accurate.
Facebook AdsDid you know Facebook Ads takes credit for sales even when people don’t click your ads?
Believe it or not, Facebook Pixel attribution is even more greedy than that ...
Their attribution system actually causes them to take credit for conversions that occur even if a user doesn’t actually click your ad.
These are known as “view-through conversions,” and here’s a scary example of how it works ...
If your Facebook ad is displayed in someone’s Facebook feed today, then they search for you on Google five days later, click your Google ad and then buy something, Facebook is once again going to take full credit for the sale.
That’s right, Facebook takes credit even though the user didn’t click — and maybe didn’t even see — your Facebook ad at all.
At this point the stats you see in Facebook Ads simply can’t be relied on at all.
Data Sampling & ModelingFacebook guesses — ClickMagick shows you exactly what really happened.
You’d think it couldn’t get much worse, but all of this bad data you see in your Facebook Ads account is made even worse by Facebook’s extensive use of “data sampling” and “modeling.”
What this means to you, in plain English, is this:
Facebook has a ridiculous amount of data and there’s just no way they can accurately analyze it all fast enough to show you the stats you see in your Facebook Ads account ...
So, instead, most of the stats Facebook Ads shows you are just “best guesses.”
That’s right. By their own admission, they use data sampling and data modeling methods to estimate your stats.
Hopefully it goes without saying that estimated stats are not what you want when you’re trying to optimize your ads.
Bad Data Destroys Ad OptimizationWe send your true conversion data to Facebook in real-time, so they can better optimize your ads.
I could go on and on but hopefully you get the picture — you can’t rely on the stats in your Facebook Ads account.
Growing your business with paid ads is a simple matter of scaling what’s working and killing what’s not, but you just can’t do that effectively with the inaccurate tracking and stats provided by the Facebook Pixel.
And to make matters worse, Facebook’s AI algorithms are also using all this bad data to try to find you more customers.
But because they’re using bad data they can’t properly optimize your ads ...
... which means they end up showing your ads to people who are less likely to engage with your business, and your ROI suffers.
It’s a simple math problem
ClickMagick wouldn’t exist if you could rely on the Facebook Pixel for accurate tracking and conversion attribution.
And your choice is really just a simple math problem ...
All these issues with the Facebook Pixel are costing you a small fortune, and the reason we’ve helped over 100,000 small businesses is because we fix it all for about 5 bucks a day. ClickMagick just makes sense.
ClickMagick TrueTracking® gives you best-in-class tracking and conversion attribution ...
Every click. Every conversion. Every journey in between. Exactly as it happened ...
You can finally optimize your marketing based on your actual results ...
And we’ll automatically send your true conversion data back to Facebook’s Conversions API in real-time ...
Leveraging first-party data collected on your website or in your online store ...
Which leads to improved ad optimization, and more conversions at the lowest cost possible.
And if you have any questions, feel free to email me personally — email@example.comPatrick Kelly, Founder
P.S. ClickMagick offers tons more I haven’t even talked about ...
One-of-a-kind stats like ROAS24 which tells you if you’re making or losing money on the frontend of your funnel.
More visual reporting than Facebook Ads, and a detailed “user journey” for every visitor and customer.
Best-in-class bot filtering, click fraud protection, bit.ly style tracking links, affiliate marketing tools ...
And the best customer support you’ve ever experienced. I guarantee it.
Over 122,000 accounts created worldwide
“It's not often that I'm blown away by a company - especially an internet marketing company. This is a company that actually listens to it's customers, and makes constant improvements based on the actual needs of the customer.”
“I'm not exaggerating one bit when I say ClickMagick is one of our most-loved apps we've ever used at our business, and it has really helped us to take things to the next level. You have managed to take things that drove us crazy — tracking, split-testing, etc. — and made them easier and more effective than ever!”
“The support is outstanding. In terms of my business, I'm delighted with the results. With ClickMagick I can now see every step a prospect takes on their way to becoming a buyer, and I'm able to target my ad spend to the ad sets and creatives that are actually generating buyers. And the impact of this is enourmous. I highly recommend both the platform and the outstanding support team.”
“I'm a big fan of ClickMagick. Flat monthly rate not based on revenue, you don't have to hop on a sales call and I found the event match quality for the Conversions API to be great. I have it configured for a GHL funnel with order bumps, upsells and downsells. It's been great for optimizing our pixel with accurate attribution and helping us create more winning ads. The dashboard and reports are also easy to to use.”
“ClickMagick has really helped me take my business to the next level. It's incredibly easy to use, has some awesome one-of-a-kind features, and I have received very prompt and friendly support when needed. I recommend ClickMagick to everyone.”
“I would say this is the one tool that's irreplaceable in my business. It gives me a great overview of what's working and what's not working. The support is top notch. If you have an issue you'll hear back sometimes within minutes, always very quickly, and always with an accurate and useful answer. I highly recommend it.”
“After generating millions of dollars online, I've seen what works and what doesn't. And for a very long time I struggled with the techie stuff that usually comes with tracking ... But I can confidently say ClickMagick is by far the most accurate, fun and simple way to track your clicks — with all the advanced features you'll ever need. This is a MUST HAVE tool.”
“The customer support have gone above and beyond for me. Just in terms of helping me set everything up. They go in to so much detail, they really know their stuff, and can help to simplify tracking and attribution - which as we all know can be quite a daunting task. The ClickMagick team obviously really care about their customers.”
“I have found ClickMagick to be an invaluable tool in building my business online. If you're not using ClickMagick you definitely should because it will really help you scale your business, and it's the most affordable solution of its kind.”
“I've used lots of different tracking tools in the past, and nothing compares to ClickMagick. It's got an extremely easy to use interface. Everything is laid out right there in front of you with just a few clicks. With ClickMagick, tracking is just 100 times easier and more efficient.”
“Let me tell you this is an awesome tracking app. ClickMagick is one-of-a-kind because not only does it track everything, very accurately, but it also gives you lots of extra tools that no other tracking software has out there. I definitely recommend it, and I'm going to be using it for a long, long time.”
“I always thought, when I create my own company, I'm going to make sure the support is spot on, because there's nothing worse than bad support. ClickMagick's team must live in the support desk because you always get a competent answer, you don't have to keep going back and forth, and you get help fast every single time.”
“ClickMagick is awesome. Their support is top notch too as they actually do listen to your feedback, and they are constantly adding new features on a monthly basis. All in all, highly recommended for newbies AND advanced users.”
“ClickMagick is by far the best ad tracker on the market. The creators of the software are constantly taking suggestions and implementing upgrades. It was super easy to switch from my old tracking software to ClickMagick. This is a great product and I recommend it to anyone looking for a tracking solution.”
“I'm beyond grateful to be using ClickMagick. It's exactly what I had been looking for. What really separates ClickMagick from the other services is the great level of feedback that is accepted. I've suggested several features and they've implemented them quickly. Do your business a favor and sign up. Like... now.”
“Anyone who is running an online business knows that ad tracking is crucial to making more money online, and ClickMagick helped me to do just that. Totally awesome! All I can say is R.I.P. other link trackers ... ClickMagick is one-of-a-kind and can't be beat.”
“Where else can you find a link tracker, rotator, geotargeting, fraud detector — plus on top of everything top-notch dedicated customer support that I haven't experienced anywhere else — at such a reasonable cost? I must admit I left ClickMagick to find a cheaper and better alternative but quickly returned to using ClickMagick.”
“ClickMagick is an awesome tracking service that helps you to track your ads and focus on where your most profitable clicks are coming from. This has been a game-changer for me, and the support is awesome as well. I would recommend ClickMagick to any serious marketer who is wanting to take their online business to the next level. This is the real deal.”